Confession Time.
I self-identify as a Wolpertinger*.
Online and offline, cars and chocolate, B2C and B2B, techy and silly, whiskey and soda – I just love to mix and match. Why? Because new is always awesome, and I've found that the crossbreeding of experiences gives birth to unusual ideas.
Starting out as a pure-blooded designer, I soon discovered my love for concepting. Now, I find myself writing the occasional caption or claim. That doesn't mean I can hold a candle to a bona fide copywriter, but, as both I and my clients discovered, having a grasp of both sides of the creative spectrum tends to make the concepts more well-rounded.
And, in a pinch, it can save time and money.
But beware – I do have a soft spot for puns.
My team used to call me the “Pun-isher”, a moniker I still wear with pride.
While we're on the topic of confessions – yep, I'm a nerd.
I love to immerse myself in weird topics that nobody else cares about.
Except maybe you and your client.
Let’s go ahead and change that!
(By the way, did you know that all polar bears are lefties?)
And, full disclosure, I like to work.
It might be my Swabian upbringing or those formative years in JvM's "Green Hell", from time to time I do enjoy me some good ol’ toiling away.
Don’t get me wrong. I love spittin’ classy concepts.
But if you simply need a truckload of layouts and your team could use a breather – don't be shy.
To inject a tiny bit of uniformity into my life, I married another advertising person, the amazing and amazingly creative Nadya Innamorato. We met at a company party, did a project together, and now we share our apartment with a Cannes Lion and the world’s most sensational son.
You know how it goes.
Feel free to drop Nadya a line if you're in urgent need of awesome art direction, ideas, and a sparkling personality.
You can also book us as a team if you like flexibility and short communication paths.
Speaking of teams – these are my all-male but otherwise very divers copywriting work-wives:
*English: 'Jackalope,' a mythical hybrid being, believed to roam
only the darkest, most remote forests of Southern Germany.
It is either the result of some inter-species romance or a taxidermist’s creativity.
You choose.
Facts & figures
Agencies
Jung von Matt/Alster, Fleet & Neckar, TBWA\Berlin, Heimat Berlin, Serviceplan Campaign, Scholz & Friends, Accenture, Freunde des Hauses, fischerAppelt, (…)
Brands
Absolut Vodka, Accumotive, adidas, AUDI, BILD, BioMarkt, BMW International, BMW National, Bose, DEKRA, Dieffenbacher, DKB, EnBW, Eurowings, Ferrero, GEZE, Greenpeace, HORNBACH, HVV, Hymer, Kitekat, LIDL, VHV, SATURN, Scheffler, Sparkasse, Syntax, McFit, MAN, Mercedes, METRO Cash & Carry International, mey, MINI, Vodafone, Württembergische Versicherung, Wüstenrot, zaOza, (...)
CV
09.2020 – today
FREELANCE CREATIVE DIRECTOR
05.2019 – 08.2020
JUNG VON MATT/NECKAR
Creative Director, Unit Lead
10.2018 – 03.2019
VON HELDEN UND GESTALTEN
Creative Director Strategy
03.2018 – 07.2018
RTS RIEGER TEAM
Kreationsleitung
11.2017 – 02.2018
FREELANCE CREATIVE DIRECTOR
10.2015 – 06.2016
MIAMI AD SCHOOL EUROPE
Teacher for “Integrated Campaigns”
01.2012 – 10.2017
SERVICEPLAN CAMPAIGN HAMBURG
Creative Director
05.2009 – 12.2011
HEIMAT BERLIN
Art Director, Senior Art Director
04.2008 – 03.2009
TBWA\BERLIN
Art Director
09.2002 – 12.2007
JUNG VON MATT/ALSTER & FLEET
Junior Art Director, Art Director
………………………………………………………………………………
07.1998 – 03.1999
RINGLING SCHOOL OF ART AND DESIGN
Sarasota, Florida, USA
Graphic and Interactive Communication
10.1996 – 03.2002
STAATLICHEN AKADEMIE DER
BILDENDEN KÜNSTE STUTTGART
Communication Design
Languages
German (native)
English (love it)
French (decent but needs polishing)
Italian (lavoro in corso)