BMW
Design Campaign

BMW’s design philosophy is to show motion even when standing still.
We quite literally underlined this with (mostly) real ropes.

From this project, I learned that two ropes stretched tight over 20 meters can uproot a lamppost, and cops in LA have a backup gun.

Props to: Mike Kaehler, Ilies Terki, Axel Schilling,  Robin Lorentschat, Malik Benamara, Kathrin Hundt