METRO
“Small Business Billboards”

The three most important factors for an upcoming restaurant are location, location, and location.

METRO aims to make its customers more successful.
So it used its marketing power for its customers by securing the most prominent locations in 7 cities around the world – billboards. In these spectacular venues, young restaurant owners could quite literally promote themselves and their food.

Kudos to Dong Hun Lee and Daria Rustambekova for the initial idea and the willingness to go to the end of the world to get it executed.

A special shout-out to Christa Wellershoff and Gisele Musa Gomes Papenfuss from METRO for the world trips.
We ate well.