HORNBACH
“The House without Limits.”
In Germany we have the expression: “Platz ist in der kleinsten Hütte.” (“There’s room in the smallest shed.”)
To make people realize the potential of their homes, HORNBACH created a story around a guy who turns his
1 square meter shack into an incredible home.
I did the shoot and designed the film posters, based on a concept by the excellent Maria Botsch.
Fun fact: the model also played the main character in the 2010 video game “Heavy Rain” and is a genuinely nice guy.
"The House without Limits", "In every hut, there's a home."
"Think bigger than your living room."
"There is a place where everything is possible, and this place is in you."
"Behind every old tile, there is a dream bathroom."
"If life could arise from mud, imagine your garden’s possibilities."