MAN
Launch Campaign

The new MAN Bus is almost as long as its name: MAN Lion’s Intercity LE.
However, its standout feature is its seamless adaptability to its intended operational area – whether it’s more inner city or the countryside.

Rudolf Rüssmann and I came up with the slider concept for the campaign and we developed the first online and offline motives which were later rolled out across all channels.

And I got to design a bus wrap. Yay!