Wüstenrot
“#wohnenheisst”

Wüstenrot is Germany‘s oldest building society.
But with this campaign they wanted to distance themselves from the traditional picket-fence world of mortgage financing and show the reality of what #livingmeans* nowadays.

The core idea was developed by Tassilo Gutscher, my team and I filled it with pictures and words.

Props to: Tassilo Gutscher, Gerd Seemüller, Matteo Pozzi, Alexander Schnaible

(*”living” as in “living in a house or apartment/lodging”)