MINI
“Size”

To show the (then) new MINI’s surprising roominess, Ole Kleinhans and I came up with this escalator installation.

In terms of awards this stunt would have made us the world’s most successful outdoor media agency that year.

Special props to the awesome people at JvM/Limmat – especially David Hanselmann and Lars Haensell – who realized the idea .
And to Petra Zarre who told them about it.